Laverde Artisan Sicilian Extra Virgin Olive Oil – About Us

From Sicily to Shoreditch: The Story Behind LAVERDE Artisan

 

LAVERDE Artisan exists because of a question that would not go away: why is it so difficult to find genuinely exceptional Sicilian olive oil in London?

 

The supermarket shelves are full of bottles making extravagant claims. Cold pressed. Artisan. Extra virgin. But the provenance is vague, the harvest dates are missing, and the flavour — when you compare it to oil pressed from a specific grove in a specific region by a family who have been farming the same land for generations — is a pale imitation of the real thing.

 

 The answer was not to look harder. It was to go directly to the source.

 

West End's Most Welcomed New Food Brand 

 LAVERDE launched in December 2025 — and London responded in a way we will never forget.

 

In our first weeks trading in the West End, Londoners opened their doors, their kitchens, and their tables to us. Over 290 five-star reviews followed — not for a gimmick or a discount, but for quality. Real, verifiable, provenance-backed quality that Londoners recognised immediately and trusted completely.

 

 That trust is not something we take lightly. It is the foundation everything we do is built on — and it is a commitment we renew every single day, with every bottle we press and every jar we fill.

 

 We will always work hard to honour it: with the finest ingredients, the most rigorous standards, and prices that make exceptional Sicilian food accessible to every kitchen in the UK.

 

A Family Connection at the Heart of Sicily

LAVERDE Artisan was founded with a direct advantage that no distributor or importer can manufacture: family access to multi-generation producers in the Caltanissetta region of Sicily — one of the island's most extraordinary and least-known agricultural landscapes. 

 

The Caltanissetta interior is not the Sicily of postcards. There are no tourist crowds and no industrial olive farms. What there is, is ancient volcanic soil, wild hillsides, and families who have been pressing Biancolilla olives the same way for generations — not because it is fashionable, but because it is the only way they know. 

 

Every bottle of LAVERDE extra virgin olive oil comes from these producers. Every jar of LAVERDE raw honey is harvested by beekeepers from the same region. When we say single-origin and family-produced, we mean it in the most literal sense possible. 

 

The Biancolilla Difference 

Not all Sicilian olive oil is the same. LAVERDE works exclusively with the Biancolilla variety — one of Sicily's most ancient cultivars, grown at altitude in the Caltanissetta hills.

Biancolilla produces an oil of distinctive character: elegant and complex, with notes of fresh green tomato, almond, and cut grass, and a clean finish with gentle pepper — the hallmark of high polyphenol content. It is harvested in November only, at the precise moment of optimal ripeness, and cold-pressed within hours of leaving the tree.

 

The result is an oil that is unmistakably Sicilian — and unmistakably alive.

 

 DOP Certified. Independently Verified. 

Every batch of LAVERDE EVOO carries DOP and IGP Sicilia certification — the European Union's highest standard of food provenance. Independent certification bodies test, verify, and authenticate every product. Every origin claim is backed by rigorous independent testing, not marketing language.

 

For UK customers navigating a market where mislabelling is well-documented, this matters. You are not taking our word for it. You are relying on the same independent verification system that protects the world's most prestigious food designations.

 

Available Across London — Delivered Across the UK 

 

Today LAVERDE is available across London via Deliveroo, Uber Eats, and Just Eat, through select independent retailers and consignment partners, and directly via this website — delivered across the UK. 

 

What We Believe 

We believe that the ingredients you cook with every day matter. Not just for the flavour of your food, but for the farmers who produce them and the agricultural traditions they represent.

 

We believe that provenance is not a luxury — it is the minimum standard that honest food should meet.

 

We believe that trust, once given, must be earned again every single day — through quality that never wavers and prices that never exclude.

 And we believe that the finest olive oil and honey in the world should not be locked away in specialist shops for special occasions. It should be in your kitchen, on your table, and in your everyday cooking.

That is what LAVERDE Artisan is for.