Press & Media
Press room
Everything you need to write about LAVERDE ARTISAN, without sending an email first.
Story ideas by topic, founder quotes, verified facts, high-resolution images and fact sheets. Free to use for editorial coverage and updated continuously.
Access the press roomQuestions, interviews or samples for confirmed features: press@laverdeartisan.com. We reply the same business day.
How the press room works
- Pick a topic. Olive oil, coffee, honey, black lentils, gifting, Tastelands, the brand or the founder.
- Open the story ideas. Each topic has up to ten ideas, and every idea comes with the story angle, the key facts, a quote from the founder and the images to use.
- Write. Every idea starts with the page on our website that is most useful to your readers: the full story, current prices and where to buy.
Story ideas by topic
73 ready-to-develop ideas, written for food, lifestyle, gifting, retail, technology and business desks.
Our one request
If you mention LAVERDE ARTISAN, please link to the page listed at the top of the story idea you use. We chose it because it is the most useful page for a reader of that story.
We don't ask for approval of your copy, a positive review or any particular wording. Coverage is never conditional on anything. Write what you taste and think.
Facts at a glance
Awards and independent recognition
Every product in the core collection has been judged by independent British panels in its first year. Please attribute each award to the product that received it.
Great Taste 2026
Two stars
Madrigal Colombian Speciality Coffee. Judged blind by the Guild of Fine Food.
Great Taste 2026
One star
Villalba Black Lentils. Judged blind by the Guild of Fine Food.
Great British Food Awards 2026
Silver
Sicilian Extra Virgin Olive Oil, Kitchen Condiments. Great British Food Awards 2026 — Silver Award Certificate: Sicilian Extra Virgin Olive Oil (PDF)
Great British Food Awards 2026
Bronze
Villalba Black Lentils, Store Cupboard Essentials. Great British Food Awards 2026 — Bronze Award Certificate: Black Lentils from Villalba, Sicily (PDF)
Great British Food Awards results were announced on 6 October 2026. Press release, 6 October 2026: LAVERDE ARTISAN wins Silver and Bronze at the Great British Food Awards 2026. Verification: our awards page and the Guild of Fine Food producer directory.
Recent coverage
Independent editorial coverage of LAVERDE ARTISAN and its founder. Each link opens the original article.
- 10 Retro Coffee Habits Younger Generations Don't Understand Luis Jurado Laverde quoted as an expert source on how coffee habits are changing across generations.
- Luis Jurado Laverde Is Redefining Artisan Luxury Founder interview on provenance, responsible sourcing and Intelligent Retail.
- LAVERDE ARTISAN: Sicilian Products with True Provenance Review by Chloe Middleton of the Biancolilla extra virgin olive oil, wildflower honey and Madrigal speciality coffee.
- Cheat's Focaccia Using Ready-Made Pizza Dough Recipe by Kavita Favelle made with LAVERDE ARTISAN extra virgin olive oil.
Boilerplate
Copy the length that fits your piece.
Short, 25 words
LAVERDE ARTISAN is a London-based premium food company bringing single-estate Sicilian olive oil, raw honey, heritage lentils and Colombian speciality coffee to UK tables.
Medium, 55 words
Founded in London in 2025, LAVERDE ARTISAN brings carefully selected, limited-production foods from Sicily and Colombia to UK tables. Its collection includes single-estate Biancolilla extra virgin olive oil, raw Sicilian honey, heritage Villalba black lentils and award-winning Madrigal Colombian speciality coffee. The founder-led business combines agricultural craftsmanship with a data-informed approach to retail.
Long, 130 words
LAVERDE ARTISAN is a London-based fine-food company founded in 2025 by Luis Jurado Laverde. Built around the idea that true luxury is not manufactured, and that nature creates it, the business sources limited-production foods with distinctive origins and clear producer stories. Its range spans single-estate Biancolilla extra virgin olive oil and raw wildflower honey from central Sicily, heritage black lentils from Villalba and single-origin Colombian speciality coffee from growers in Santuario, Risaralda, roasted weekly in London. In its first year the company reached more than 30 independent UK retailers. Its Madrigal coffee received two stars at Great Taste 2026 and its black lentils one star, while its Sicilian Extra Virgin Olive Oil won Silver (Kitchen Condiments) and its black lentils Bronze (Store Cupboard Essentials) at the Great British Food Awards 2026. LAVERDE combines traditional sourcing with a data-led approach it calls Intelligent Retail.
Certificates: Great British Food Awards 2026 — Silver Award Certificate: Sicilian Extra Virgin Olive Oil (PDF) and Great British Food Awards 2026 — Bronze Award Certificate: Black Lentils from Villalba, Sicily (PDF).
Quotes from the founder
Luis Jurado Laverde, Founder, LAVERDE ARTISAN. Approved for publication without prior contact.
"True luxury is not manufactured. Nature creates it, and our responsibility is to protect it."
"Provenance without responsibility is simply storytelling. If we ask consumers to value provenance, we also have to value the people responsible for creating it."
"Industrial food has trained us to see variation as a defect. We see it as information."
"If we ask somebody to pay more for something, we have a responsibility to explain what they are paying for. Premium should never mean mysterious."
"The technology does not choose a beautiful olive oil or an exceptional coffee for us. It helps us build a more intelligent company around them."
Many more quotes, organised by topic, are in the story ideas.
Tasting notes
Biancolilla extra virgin olive oil
Floral and herbaceous, with fresh green almond, delicate tomato leaf and a clean peppery finish. Elegant rather than aggressively bitter, which makes it unusually versatile.
Raw wildflower honey
Floral and gently herbal, with caramel notes. Colour and texture vary naturally from batch to batch, and it may crystallise over time.
Madrigal speciality coffee
Brown sugar, almond and milk chocolate, with a lift of citrus. Medium roast.
Villalba black lentils
Small grain with a firm bite that holds its shape after cooking, and an earthy finish.
The season ahead
- October. 6 October 2026 — Great British Food Awards: Silver (Sicilian Extra Virgin Olive Oil) and Bronze (Black Lentils from Villalba). Autumn cooking with lentils and honey.
- November. Olive harvest season in Sicily: why a harvest deserves a vintage.
- December. Christmas gift guides, host gifts, Secret Santa and client gifts. See the gifting ideas.
- All year. Provenance, responsible sourcing, speciality coffee at home and Intelligent Retail.
Interviews and expert comment
Luis Jurado Laverde is available in English or Spanish, by phone, video or in person in London, for print, podcast, broadcast and panels. He can talk about:
- Single-estate sourcing and what makes a premium food product worth its price
- Olive oil, speciality coffee and raw honey for home cooks
- Winning independent recognition in a company's first year
- Moving from product management and data into food
- Where AI helps a small retail business, and where it should not replace people
- Provenance-led gifting and the UK premium food market